Your store has one customer per email address. Emails are stored in lowercase and compared case-insensitively, so a buyer who types
John@Example.com and later john@example.com is the same customer. Each new checkout with that email updates the customer’s first name, last name and phone number. Customers that had been duplicated in the past were merged into the oldest record: its ID is kept, the sales of the duplicates now belong to it, and the IDs of the merged duplicates return 404.Customer Object
A customer object contains the following information:Customer Properties
Listing Customers
Retrieve all customers for your store:Query Parameters
Searching Customers
Search for customers by first name, last name, email or phone number:Filtering by Date Range
Retrieve customers created within a specific date range:Example Response
Getting a Single Customer
Retrieve a specific customer by their public ID:Customer Lifecycle
1
Customer Created
A customer record is created at their first checkout, before the payment is confirmed. A buyer who abandons the payment is therefore still listed as a customer.
2
Purchase Recorded
Each purchase is linked to the customer’s profile.
3
Access Granted
The customer receives access to their purchased products (downloads, courses, licenses).
4
Portal Access
Customers can access the customer portal to view their purchases and downloads.
Common Use Cases
CRM Integration
CRM Integration
Sync customers to your CRM by fetching new customers using date filters:
Email Marketing
Email Marketing
Add customers to your email lists based on their purchases:
Customer Lookup
Customer Lookup
Look up a customer by email when they contact support:The search parameter matches against the first name, last name, email and phone number fields.
Monthly Reports
Monthly Reports
Generate monthly customer acquisition reports using date filters:This retrieves all customers created in January 2025.
Related Resources
Sales Guide
View customer purchase history
Licenses Guide
Manage customer licenses
Customers API
View the complete Customers API reference